Do you know that the web hosting industry has been recognized as one of the fastest-growing sectors and expected to reach $216 billion in the upcoming years? According to the Adroit Market Research, the Web Hosting Services Market will grow and hit $216.59 Billion at a CAGR of 13.25% by 2025.
Web hosting providers have a great scope of earning huge profits by custom WHMCS development in the coming years if they follow the right and full-proof web hosting marketing strategy to stand out in this highly-competitive industry.
The top players such as Dreamhost, Bluehost, GoDaddy, and more, have dominated the market with the right web hosting marketing strategy and captured a large part of the hosting market. So, it is not easy for new entrants to stand out from the competition easily despite offering better hosting deals for their customers. Due to the increase in competition, it’s becoming more challenging to run a profitable web hosting business.
Every year, web hosting providers fail to gain profit in their businesses because they fail to reach the audience. The reason may be ineffective marketing, underestimating competition, lack of planning, poor customer service, and more. To reach a wider audience and boost sales, you must follow the right and persistent marketing strategy.
Starting and marketing a web hosting business is not a big deal now!
Digital marketing is not about building websites and just promoting a business on social media platforms. It is a vast subject, and finding the pre-eminent tips in one place is not easy. Don’t worry! Here you’ll find a complete guide about web hosting marketing strategy that helps you to know how to promote web hosting business with the help of right web hosting marketing strategy.
Let’s get started.
How to Market a Web Hosting Business?
Despite all the challenges, few web hosting companies managed to get success in the industry and successfully draw potential customers with the help of Digital Marketing. Effective digital marketing techniques help to create an online presence, brand awareness and eventually increase sales.
By following the right Digital Marketing techniques you can reach more audiences and build a strong customer base using digital channels. Here are a few types of digital marketing techniques explained in detail below:
1. Search Engine Optimization (SEO)
Search Engine Optimization includes a well-characterized set of activities to enhance the website rank in the SERPs.
This unpaid and organic web hosting marketing strategy helps you to attract more visitors, increase awareness, generate traffic, results in more leads and conversions.
Some of the most effective SEO practices include posting high-quality content, performing guest blogging, promoting images and videos, building public relations, and more.
2. Content Marketing
Content is the backbone of digital marketing. Content marketing is creating, publishing, distributing, and promoting relevant and valuable content to attract and convert targeted audiences into your customers.
3. Social Media Marketing
Social Media Marketing is the most trendy and powerful way to reach a wider audience. It includes creating and distributing quality content across different social networks such as Facebook, Instagram, Twitter, LinkedIn, YouTube, Snapchat, Pinterest, and more.
Search Engine Marketing (SEM) is gaining an online market via advertisements on search engines including Google, Yahoo, or Bing. It helps to optimize the brand presence and increase the conversion chances for businesses.
4. Email Marketing
Email marketing is sharing valuable content, relevant information, discount offers, and more through emails to build a strong active relationship with audiences.
Email marketing is found to be more effective web hosting marketing strategy than Facebook, Twitter, Instagram, and other social channels. According to the research, people are more likely to read emails than social media posts. With amazing click-through rates, email marketing can help you convert leads more effectively.
Additional Tips to Market a Web Hosting Business
Now, let’s have a look at some other effective tips for promoting web hosting business service providers to boost their business.
1. Tighten up your SEO
The first thing that you need to do is analyze your current SEO situation. You can have an SEO Analyzer tool for your website to do the comparison with your competition, find out keywords you rank for, and more. Also, check if keywords are used in the title tag, description tag, and header tags.
You can start improving your SEO techniques, once you know how you’re ranking against everyone else.
2. Do more keyword research
Regular keyword research is important to stay on top of search results. Top marketers like Neil Patel believe in performing fresh keyword research several times a week.
You can use Keyword Planner Tools to research relevant keywords to rank for and check for searches related to keywords. To rank your website on the top keywords, you need to start creating quality content by including keywords in it.
3. Start Blogs
Regular blog posting on your website helps to boost SEO and increase visibility on the search engine. If the content is engaging and relevant then it has the power to attract your visitors and convert them into leads. To stay active and connected with your audience, you should take the help of regular blogs. However, a lot of content is already available on the internet. So, make sure to post quality blogs if you want to draw the attention of visitors to your site.
Stuffing keywords in the blog for SEO purposes has no value if readers don’t like your content. If your CMS has an option to create a blog then you can use it, otherwise, you can post the blog on WordPress or Blogspot.
4. Active participation in forums
Along with Facebook, you can get involved in other forums and participate in discussions. This is an effective strategy to spread the word about your web hosting business. You can start building your reputation on community forums like Tumblr and Reddit.
Other than these platforms, you can use the Quora platform, where you can showcase your knowledge by answering questions as an expert.
5. Post comments on relevant content
After creating the blog post, the next step is to get backlinks on reputable sites. You can do this by regularly commenting on some valuable advice along with a link to your blog on relevant articles.
The author of the blog on which you posted the comment is likely to read your comment. This helps to build the network community. The more you comment, the more you will build opportunities for your brand.
6. Start Guest Blogging on Popular Niche Site
You can also post your blogs on other influential blogging sites. So, it helps to build backlinks which results in a higher rank on the search engine results as backlink building gains weight with search algorithms.
7. Create a Business Profile on Social Media Platforms
You can use social media platforms such as Facebook, Instagram, Twitter, and other platforms to reach a wider audience. Create a business profile for your web hosting business on every social media platform and start engaging with your viewers and it will definitely prove to be a good web hosting marketing strategy.
8. Stay Active on Social Media Platforms
Just creating profiles on different platforms is not enough. It is important to stay active on social media if you want to build a large community. Make sure that you share some useful information about your business every day on every social media platform.
10. Join Facebook Groups Relevant to Your Business
You can join already existing social media groups or create new ones to engage with a wider audience at a time. Joining Facebook Groups allow a similar type of businesses to share their ideas and discuss the relative topic. In these groups, you can share valuable content such as a blog from your website.
Promotion on Facebook Groups is really helpful for small businesses as it offers an edge over the competition without spending money.
11. Use Paid Social Media Campaigns
Web hosting providers can amplify their reach by advertising on social media that offers your brand instant visibility. The paid social media advertising is a cost-effective way that easily fits any budget.
12. Consider Affiliate Marketing
When you will explore the internet, you will find many websites and blogs providing valuable content on web hosting, WordPress, website security, and more. Affiliate marketing is to tie up with bloggers(already successful in the market) and include relevant content about your business along with a reference link in their blogs.
In return, you have to pay a percentage of sales as a commission to affiliate, for each visitor that buys your services through their websites.
13. Build a mailing list
Usually, startups, entrepreneurs, and small businesses overlook email marketing. A solid email list can be a treasure trove for lead generation. The majority of marketers consider email marketing to converse with their clients on a one-to-one basis and build a long term relationship. You can keep the relationship active by sharing valuable content, relevant information, discount offers and more.
If you can afford email automation platforms like MailChimp or Constant Contact then it will help you to organize and automate emails based on triggered events.
14. Mobile-Friendly Site
According to the latest Google Algorithm, mobile-friendly websites are given more priority for higher rankings over the websites not optimized for mobiles. As mobile searches are increasing across the globe, it is imperative for web hosting businesses to focus on fully-optimized and mobile-friendly websites.
15. Respond to customer’s reviews
As common these days, people prefer to check online reviews before buying any service online. Similarly, before choosing the web hosting provider, customers ensure the reliability of their services by checking online reviews.
So, make sure to ask your customers to post a genuine review at all famous review sites. Furthermore, respond to online reviews to appreciate your customer’s valuable time. Not only this will show that you provide good service but other visitors will also see that you value your customers.
16. Discount and Promotional offers
Discount coupons and vouchers attract online customers to make online purchases. You can get a larger number of leads if you are offering the hosting plans at competitive rates along with extra discount promotional coupons. Initially, you can offer free web hosting services for three months.
Freebies always woo new customers. You can offer a giveaway product or a freebie to people who visit your website. It can be a free hosting info manual, eBook or you can offer any ad-on for their web hosting business. These offers always attract visitors and engage them to sign up for your mailing list.
17. Start Referral Programs
Referral programs can also help you to build a strong customer base. If your existing customer refers a friend to your services then in return you can offer some extra discount or add-on services for free. This will encourage your existing customers to refer more customers to your web hosting business.
18. Spend Money on PPC
PPC or pay-per-click is paid advertising on search engines. These paid ads on search engines like Google, Bing, and more can help your business grow in a number of different ways.
Unlike SEO, PPC or pay-per-click is fast and allows you to advertise directly to approach your audiences. It is a good web hosting marketing strategy that provides instant exposure to your products or services to audiences.
19. Partner with influencers
Social influencers have a close relationship with their audience and have the potential to affect the purchasing decisions of their audiences. So, you can partner with influencers if you want your business sales to skyrocket in an instant.
Recommended Read: Tips To Choose A Web Hosting Theme
Email marketing, blogging, social media marketing, ad campaigns, referral bonuses, and loyalty programs are critical aspects of digital marketing that helps to boost your web business. Besides this web hosting marketing strategy, quick response times and meaningful responses will help to mitigate hosting issues that can impact the success of marketing.
Digital marketing offers the necessary tools so that you can go for niche-based marketing. Make sure that you understand your audience with their demographics, industries, interests etc. and then draft your marketing strategy around these parameters.
Many incredibly effective digital marketing strategies are available for web hosting businesses. You just need to figure out which technique is best for your business to succeed globally and compete against big businesses.
When confused, it is best to take the help of digital marketing professionals that understand your needs and business challenges.
Hope this article will help broaden your vision and create the best strategy for boosting your web hosting business. Don’t forget to share with us which digital marketing techniques work best for you.